Most of us take salt in our daily food. In fact it is said that, for humans, salt is as essential as water.
Now, let me ask you a simple question…which salt do you eat at home? Pat comes the reply… Tata salt or iodine salt. Reason being that Tata salt pioneered the branded salt movement in India way back in 1983. No wonder, it has c.45 percent market share in the national branded salt segment.
Okay…I now ask the next question – Can you guess the price of a 1kg packet of Tata salt? I’m sure half the people won’t be able to answer this.
It is approx. Rs. 10-12 per kg.
Does anyone know of Catch Salt? Dear friends “Catch Salt” which belongs to the well known DS Group – makers of Rajnigandha pan masala – sells for Rs. 20 per 200 grams or Rs. 100 per kg. I don’t think the product in the containers of Catch Salt is any different from that in plastic packets of Tata salt. However, despite this huge price difference, Catch Salt continues to do brisk business and has no competition.
Are you listening Mr Tata and Mr. Biyani?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment